When you search for a query, you will see the regions and cities where your content or products are the most popular. Target local audiencesĪnother cool thing about Google Trends is the fact that you can use it to learn about your audience. It helps you adapt your content based on the topic and channel. This is a cool feature because, while some keywords work great for blog articles, they might not be so popular in a video format, and vice versa. So, if you want to create content about this topic, you might want to consider resorting to videos. Also, you can find topics that can make for successful videos based on what people search on YouTube.įor example, if you search for “how to cook,” you will notice that it has more weekly searches on YouTube than it has in Google search. They are very helpful because you can see what products or industries are popular for eCommerce shops. When you search for a term, change the channel from “ Web Search” to “ YouTube Search” or “ Google Shopping.” The results you will get will only include one of these two platforms and not the general Google search engine. If your business relies on video marketing or eCommerce (or both), Google Trends is a good resource to understand how trends vary. Another interesting observation is that, while podcasts have ups and downs in the number of searches, audiobooks follow a constant path from their very beginning to today. ![]() Even though there’s been a slight decline in searches in 2021, they seem to remain dominant. After seeing a drop in popularity in 2008, they rose again in 2017. It seems that podcasts are people’s favorite form of audio content. Let’s take this interesting example where we compare podcasts vs audiobooks: This feature is cool because it’s easier to observe the differences and find the most effective keyword when you have all the stats presented in the same chart. If you need long-term content, you would want to use the constant search term because it will be still relevant for a niche in the following years. On the other hand, there are terms that never hit spikes but stay constant during a long period of time. Use Google Trends’ comparison option to see which relative keywords have the most searches and how they fluctuate over time.įor example, there are terms that get a huge spike in popularity for a short period of time and then drop to very few searches per month. Keyword research on longer time frames will be much more relevant for evergreen, long-form content. But if you plan to write content for people to come back to later, you should not rely on the latest trending searches. If you write news or short articles to get a boost in traffic, this feature in Google Trends is your go-to resource. Keep in mind that these currently trending keywords are temporary and they might not be as popular next week or month. Here, you will see the recently trending searches and the yearly top searches in that country. ![]() How to use Google Trends to get the list of the latest popular searches? Just enter Google Trends, select the country whose trends you want to check (top right corner), and scroll down. If you’re into writing time-sensitive content, Google Trends should be your best friend. You do not want to commit to a niche that brings evident risks. Pay close attention to terms that only see temporary popularity and then drop consistently in the charts. It means that your topic has a cool community of users that are being loyal to it, hence you can build a nice community yourself around this topic. If the charts are constant, even though there is no considerable increase, it’s still a good sign. ![]() So, based on the numbers in front of you and the fluctuations in the chart, you can understand better which niches have more chances of success. If you look for “finance,” you will notice that this topic has been of interest all the time, without any remarkable modifications or spikes. This way, you can have an overview of how it has evolved or regressed over a long period of time.įor example, if you search for current topics like “bitcoin” or “vlogging,” you will see an overwhelming increase in the charts over the past few years. Switch the stats date in “ Interest over time” from 12 months to 2004-present. In Google Trends, search for the niche you would like to tackle on your site. Trends come and go, so you want to know for sure if it’s worth investing in an idea. Before deciding upon a niche for your website, make sure it is something that still brings value.
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